Interpretation and Definitions

Interpretation

Words with initial capital letters have meanings defined under the following conditions. The following definitions have the same meaning whether they appear in singular or plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for you to access our Service or parts of our Service.
• Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to TrendsLab.
• Cookies are small files placed on your device by a website, containing details of your browsing history among other uses.
• Country refers to Kenya.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes data on behalf of the Company.
• Usage Data refers to data collected automatically (e.g., page visit duration).
• Website refers to TrendsLab, accessible from https://www.trendslab.co.ke/.
• You means the individual accessing or using the Service, or the company or legal entity on whose behalf such individual accesses or uses the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to:

• Email address
• Usage Data

Usage Data

Usage Data is collected automatically when using the Service and may include IP address, browser type and version, pages visited, time and date of visit, time spent on pages, device identifiers, and other diagnostics. When you access the Service by or through a mobile device, we may collect similar information automatically.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies (beacons, tags, scripts) to track activity and store certain information.

• Cookies or Browser Cookies: You can set your browser to refuse Cookies or indicate when a Cookie is being sent. If you do not accept Cookies, some parts of the Service may not function properly.
• Web Beacons: Certain sections and emails may contain small electronic files (e.g., pixel tags) that help us count users and compile statistics.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your device when you go offline; Session Cookies are deleted when you close your browser.

Cookies We Use

• Necessary / Essential Cookies

  Type: Session • Administered by: Us • Purpose: enable core features, user authentication, and prevent fraud.

• Cookies Policy / Notice Acceptance Cookies

  Type: Persistent • Administered by: Us • Purpose: remember cookie preferences.

• Functionality Cookies

  Type: Persistent • Administered by: Us • Purpose: remember choices (e.g., login details, language).

For more information about cookies and your choices, see the Cookies section of this Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring usage.
• To manage your Account and provide registered-user functionalities.
• For the performance of a contract for products or services you purchase or request.
• To contact you regarding updates, security notices, or service information.
• To provide you with news and offers related to similar services unless you opt out.
• To manage your requests and support inquiries.
• For business transfers such as mergers or acquisitions.
• For other purposes such as analytics and improving the Service.

We may share your personal information in the following situations:

• With Service Providers to monitor and analyze Service usage or to contact you.
• For business transfers in connection with mergers, sales, or similar events.
• With Affiliates requiring them to honor this Privacy Policy.
• With business partners to offer certain products, services, or promotions.
• With other users when you share information in public areas.
• With your consent for any other purpose.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes set out in this Policy and to comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is generally retained for a shorter period unless needed to improve security or functionality or required by law.

Transfer of Your Personal Data

Your information may be transferred to and maintained on computers located outside your jurisdiction where data protection laws may differ. By submitting information, you consent to such transfers subject to appropriate safeguards.

Delete Your Personal Data

You have the right to request deletion of Personal Data we hold about you. Where available, you may delete certain information from within your account settings, or contact us to request access, correction, or deletion. We may retain some information where we have a legal obligation or lawful basis.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred with notice provided prior to any change of policy.

Law Enforcement & Other Legal Requirements

We may disclose your Personal Data where required by law or in good faith to: comply with legal obligations; protect and defend our rights or property; prevent or investigate possible wrongdoing; protect users’ safety; or protect against legal liability.

Security of Your Personal Data

We use commercially acceptable means to protect Personal Data, but no method of transmission over the Internet or electronic storage is 100% secure.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect Personal Data from anyone under 13. If you believe your child has provided Personal Data, please contact us so we can remove it.

Links to Other Websites

Our Service may contain links to other websites not operated by us. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites.

Changes to this Privacy Policy

We may update this Policy from time to time. We will post the new Policy on this page and update the “Last updated” date above. Where appropriate, we will notify you by email and/or a prominent notice on the Service before changes take effect.